“Throughout my career, I’ve benefited from exceptional executive coaching—now, I am excited to offer the same transformative partnership to others.”
Carlos Flores
Founder & Principal
Former CEO
As the CEO of Sonesta Hotels, he led the company’s expansion into the 8th-largest U.S. hotel company, with 1,200 locations.
About Carlos
Deep Expertise
With more than 25 years of experience in leadership development, business strategy, and organizational transformation.
Advisor to Leaders
A trusted partner for senior executives, helping them navigate growth and complexity.
Founder & Entrepreneur
Started several businesses, including Humantag, a coaching, advisory, and consulting firm.
More…
Leadership isn't just about strategy and execution—it's about decision-making under pressure, leading through uncertainty, and inspiring teams to achieve extraordinary results. Throughout his career, Carlos has led organizations through transformation, growth, and complex challenges—and now, he helps other leaders do the same.
For over 25 years, Carlos has walked the path of high-stakes leadership, holding C-suite positions, driving strategic change, and scaling businesses across tech, hospitality, and commercial real estate.
He holds a BSBA from SFSU, several certifications from MIT and UC Berkeley, and is trained as an executive coach through the Berkeley Executive Coaching Institute. To learn more about his background and experience, check out his LinkedIn page at:
CONNECT WITH US